Whether you need a fresh set of eyes on your marketing, a system that runs without you, or to find out if AI tools can even see your website — there’s a place to start below.
Nobody likes fixing the same problem twice.
When I take on a project, my first question isn’t “what do you need done” — it’s “what does the repeatable version of this look like.” For example an SEO or AI-visibility fix isn’t a one-time patch, it’s a documented process I can run again, measure, and improve as conditions evolve.
Practically, that means:
- You get a process, not just a deliverable.
If I build or automate something for you, I’m already thinking about how it holds up the second and third time. - I stay in my lane, and I know where it ends.
My skills are SEO/AEO, content strategy, client acquisition and retention, and AI visibility work. If you need a trained social media assistant, a talented designer, or an automation developer I will help you find, vet, and manage the right expert for the job. - I verify, I don’t assume.
Especially with technical SEO and schema work — popular tools don’t always show the full picture, so I check against the sources that actually matter rather than trusting a green checkmark.
What I Bring to AI Visibility, SEO and AEO Work
Traditional SEO gets you found. AI visibility gets you cited — by ChatGPT, Gemini, and the growing number of AI assistants people now ask instead of Googling. I’ve developed and tested a scoring methodology for this specifically, taking real client sites from struggling (high 40s/50s out of 100) into the 90s, with a documented before-and-after to show for it. If you want to know whether AI assistants would currently describe your business accurately — or at all — that’s an audit I can run for you.
Watch: Is This the Right Fit for You?
I don’t believe in signing clients I haven’t gotten to know first. That’s why this starts with a conversation, not a contract.
Paula’s Services
START HERE: Free Strategy Call
An informal discovery call to find out if we’re a fit and if I can help you make more money and save time.
- A no-cost conversation call over Zoom — usually 30 minutes.
- I’ll learn about your business, what’s working, what’s driving you nuts, and your long-term goals.
- You’ll get a feel for how I work, and we’ll both find out honestly whether this makes sense to take further. No pitch, no pressure.
- Investment: Free, no pitch, no pressure.
Competitor Research Report
Know exactly where you stand out, before you write a word of marketing copy.
- A focused competitive analysis of up to three direct competitors, a SWOT analysis, and one positioning statement you can build your launch around.
- Perfect for validating a new offer, service, or rebrand before you launch it, so your marketing copy is built on evidence instead of a guess.
- Learn more →
- Investment: $495
Working Intensive
A marketing working session with Paula that leaves you with a real roadmap.
- A focused 3-4 hour working session, in person here in Fort Worth or over Zoom. These sessions tend to run the full length — we go deep on your business goals, roadblocks, and opportunities. We’ll take care of any quick fixes and you leave with a real, actionable plan of action instead of more open tabs and unanswered questions.
- Backed by my no-questions-asked 100% money-back satisfaction guarantee!
- Investment: $295
New Websites
A site that works as hard as you do, and gets found by clients, search engines, and AI search tools alike.
- For most clients WordPress is my builders of choice. However, I have used a variety of builders over the years based on client needs and am comfortable trying new tools.
- Your website is often a prospective client’s first impression, a professional web presence builds trust and credibility before you ever get on a call.
- Investment: Every build is custom quoted after a thorough review of your website needs and goals.
AI Visibility (SEO + AEO)
Exclusively for WordPress-based websites.
- A full assessment of how AI tools like Google’s AI Overviews, ChatGPT, Copilot, Claude and the other AI tools currently see — or don’t see — your existing website.
- Includes a full technical and content audit, competitor benchmarking report, a prioritized fix list, and a in-person working session with Paula walking through exactly what to tackle first.
- You don’t lose the years already invested in your site; you find out how to make them count with the tools your future clients are already using.
- Investment: Custom quote based on your industry and your website’s size, age, and condition.
Marketing System Setup & Training
A repeatable monthly marketing plan, run by your own team.
- I build you a content plan and posting schedule for social media and email newsletters, and other marketing tactics.
- Next, I train your in-house staff to run it day to day.
- You get a system that keeps showing up consistently, without needing me to run it, and you can call me back in for campaigns, launches, or anything that needs a strategist.
- Investment: $800
How I Handle Payment
I don’t use contracts for day-to-day work, and I never have. I quote you a fair price upfront — flat or hourly — do the work, then invoice you. If you’re happy with it, you pay. That’s it. It’s worked this way since 2008, because I’d rather earn the relationship than lock you into one.
Working Intensives are pre-paid and covered by a satisfaction guarantee — fully refundable if you don’t leave with real, useful progress.
Website builds are the one exception: those come with a written agreement, because the scope and investment are bigger.
Ongoing Partnerships
Some clients and I end up working together on an ongoing basis — but that’s never the starting point. It’s something we build toward after we’ve actually worked together and know it’s a genuine fit, and every arrangement is different because every business is different. If that’s where things head, we’ll figure it out together when we get there.