Have you ever asked yourself…
- Which sites are worth investing time in?
- Should I learn Pinterest? Instagram? Facebook? What about Twitter?
- Would it be better to spend more time on LinkedIn?
Time is a precious commodity and you shouldn’t waste it on a social networking site that isn’t a good fit for your industry or business.
Here are five questions to help you evaluate which sites are going to give you the highest return on investment for your time.
- Is this a site my potential clients/customers use?
- Are my competitors active here?
- Does this platform have a sufficient number of users to be worth my time?
- Does this platform do something unique?
- Is this platform a good fit for my personality and lifestyle?
If both your target audience and your competitors are active on LinkedIn then there is probably a good reason why = it works for your industry, therefore it might work for you too.
Just because Pinterest is the hot new “kid on the block” doesn’t mean you have to spend a ton of time there. If you aren’t visually oriented, could care less about pictures, and it isn’t a good match for your business, then take a pass.
The next time someone tells you, “You have to be on [insert social media site du jour here] to be successful!” ask yourself the ROI Top 5, and decide for yourself which sites are going to pay off for you.