Do you ever wonder how relevancy is determined by Google? Why some websites quickly rise in the SERPs (search engine result pages) and others don’t?

How-is-relevancy-determinedThe Google algorithm, which is used to determine relevancy, considers 500 million variables and two billion terms. That’s way too much information for the average small business owner to keep up with. Instead, try focusing on these top five factors influencing SEO:

  1. Content & Keyword Relevancy
  2. Traffic Levels
  3. Quality back-links to your site
  4. Fresh and unique content
  5. Domain age

SEO Defined: “SEO is the process of designing and modifying websites, as well as updating on-site content in order to gain top positions in the Search Engines for specific keyword searches.”

SEO basics include:

  • Adding and improving website content to ensure it is targeting the right audience and keywords.
  • Improving site structure and navigation to make it ‘Google Spider’ friendly.
  • Optimizing the HTML source code
  • Link Building

 Link building defined: “Link Building refers to the process of getting high-quality in-bound (one-way) links to your website in order to improve your search rankings and listings.”

Link building involves: 

  • Creating and distributing relevant content (ie. articles, blog posts, etc.) to press release networks, article banks, social bookmarking sites, and other Social Media channels.
  • Researching and sending link requests to quality, relevant sites. (ie. Blog rolls)
  • Using Social Media and Blogs to ignite search listings and build one-way links back to your site.