The average person is inundated with over 2,000 marketing interruptions per day!
How are YOU communicating with your customers?
Are you blindly pushing your marketing messages to the masses with old fashioned techniques hoping they resonate with your target audience? Or are you embracing permission marketing (i.e. Inbound Marketing) methods and creating interesting content that your customers want to see?
Here’s a breakdown of the two different marketing strategies:
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Interruption Marketing |
VS |
Permission Marketing |
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Interrupting someone’s day in order to push product or services on them |
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Earning people’s interest naturally, without interrupting them |
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Communication is one-way |
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Communication is two-way |
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The marketer’s focus is on |
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The marketer’s focus is on VALUE |
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< 10% of clicks on the web |
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90%+ clicks on the web |
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Powered by budget & repetition |
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Powered by creativity & effort |
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PROS: |
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PROS: |
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Gives quick results |
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Builds long-term relationships with customers |
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Easy to measure results (i.e. quick boost in sales) |
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Your messages are wanted and anticipated |
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CONS: |
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CONS: |
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Expensive $ |
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Takes more time ∞ |
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Low ROI |
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High ROI over the lifetime of a customer |
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Incites ANXIETY :( |
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Builds Trust :) |
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Examples: |
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Examples: |
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Telemarketing Calls |
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Blogging and website content |
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Direct Mail Campaigns |
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Public Speaking |
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Unsolicited Email Marketing |
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Opt-in Email Marketing |
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TV & Radio Ads |
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Word-of-mouth & viral marketing |
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Pre-roll ads that play before video content |
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Video Content |
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Interstitial & transitional online ads that interrupt or delay the user’s selected content |
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Supporting and or sponsoring events & Meetups |
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Throwaway Press Releases |
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Organic Press & Public Relations |
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Spam |
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Authoring Books and eBooks |