Your monthly email marketing message is filled with interesting insights, articles, and valuable offers for your clients and potential clients and you want to make sure it is read by as many people as possible! Here are three great tips to “recycle” that message:
First, utilize Social Media sites – The tool I use for email marketing, automatically pushes your content out to Twitter and Facebook. Plus, LinkedIn can be configured to display your Twitter feed. This way all three of the major social media sites receive your content automatically.
Second, repurpose our content for the web – Most email newsletters have multiple messages, for example, an article, an announcement, and a discount offer. These can be split into individual posts and added to your website or blog. WordPress blog sites make this very easy. Since the content is already written, re-purposing is as simple as cutting and pasting.
Third, maximize for Search Engines – Repurposing email newsletter content to a website not only provides more value to your site visitors but is an important internet marketing strategy when it comes to search engine ranking. The Google “spiders” are hungry critters that love fresh, relevant content fed to them on a regular basis. Google “crawls” individual articles treating them as pages that may rank high for specific searches. The more you write, the more likely you are to have higher rankings and ultimately get noticed by potential clients.