A website blog is a built-in reader magnet. Blogs are a soft-sell, content-driven, inbound marketing strategy that earns the attention of your customers – helping you earn their business. It does so with interesting, relevant, SEO rich, informative content. Customers are drawn to you, rather than having to reach out to them. Plus blogs are easy to set up. They just require a little feeding – a steady diet of new, original content.
Blogging is rich in opportunities. Here are some of the benefits:
- Sparks Google re-indexing
Every time you add new blog content Google and re-indexes and “crawls” (the activity of a software robot looking for keywords) your website. This increases your ranking and visibility on Google and other search engines. Readers find you quicker – with one click – when they’re conducting a web search, instead of them having to type in your URL to get to your site.
- Position Yourself as an Expert
Blogging shows off your subject matter expertise and positions you as an authoritative source on the topics you’re writing about. You are an influencer whose knowledge could affect how your readers (potential customers) make decisions.
- Repurpose Your content
Your blogs can be shared in multiple ways. Other than simply residing on your website, blog content can be reused and recycled in your e-newsletters or adapted to social media sites. This extends your reach in a helpful, non-invasive way, reinforces your messages, and attracts new audiences – and the best part is you don’t have to come up with new content to do it.
- Your Content is Evergreen
Your content is perennial. It can stay on your site forever – or as long as you want it there. With each new post, you’re adding to a library of articles that give readers a rich and expanding experience, reference material for their pleasure, research, or general thirst for knowledge on subjects you know well.
- Stimulates link-building (good for ranking)
When external pages link to your website, you’re “scoring points” (encouraging higher rankings) from search engines like Google. Inbound links, when they come from a genuine and reliable source, create increased traffic on your website.
- It could go viral.
The ultimate dream of every business owner and marketer is when their message is shared around the world with potential new customers.
As you can see, you get a lot of mileage out of every blog article posted to your site.
Does it all sound overwhelming? Don’t let it be. You’re not alone. I’m here to help you. Call 817-919-3423 to schedule a complimentary consultation. Let’s have a conversation to see if content development and blogging is right for you.