A website blog is a built-in reader magnet. Blogs are a soft-sell, content-driven, inbound marketing strategy that earns the attention of your customers – helping you earn their business. It does so with interesting, relevant, SEO rich, informative content. Customers are drawn to you, rather than having to reach out to them.
Plus, blogs are easy to set up. They just require a little feeding – a steady diet of new content.
Blogging is rich in opportunities. Here are some of the benefits:
- Sparks search engine indexing
Every time you add a blog to your website search engines index and classify it (via keywords). Once indexed, the content has the ability to increase your ranking and search engine visibility. - Position yourself as an expert
Blogging shows off your subject matter expertise and positions you as an authoritative source on the topics you’re writing about. - Repurpose your content
Your blogs can be shared in multiple ways. Beyond simply residing on your website, blog content can also be shared in your newsletters and posted social media sites. This extends your reach in a helpful, non-invasive way helping you attract new customers. - Your content is evergreen
Your content is perennial. It can stay on your site forever – or as long as you want it there. With each new post, you’re adding to a library of articles that give readers knowledge on subjects you know well. - Stimulates link-building (good for ranking)
When external pages link to your website, you’re “scoring points” (encouraging higher rankings) from search engines like Google. Inbound links, when they come from a genuine and reliable source, create increased traffic on your website. - It could go viral.
The ultimate dream of every business owner and marketer is when their message is shared around the world with potential new customers.
As you can see, you get a lot of mileage out of every article posted to your site.
Does it all sound overwhelming? Don’t let it be. You’re not alone. I’m here to help you. Call 817-919-3423 to schedule a complimentary consultation. Let’s have a conversation to see if content development and blogging is right for you.