Know exactly where you stand out, before you write a word of marketing copy.
The Problem
You’re about to launch something new. A service, a rebrand, a repositioning. And you’re about to write the marketing copy for it based on a guess: a guess about what makes you different, a guess about what your market already has plenty of, a guess about what’s actually still open.
Most businesses skip straight to the copywriting. Then they wonder why the messaging doesn’t land, or worse, why it sounds exactly like everyone else’s.
There’s a cheaper mistake to make. Find out where you actually stand out before you launch, not after.
What This Is
A focused competitive analysis of up to 3 direct competitors, mapped across the dimensions that actually matter to the people deciding between you and them: credentials, niche, format, pricing transparency, content strategy, brand voice, and scale claims.
From there, a SWOT analysis* and a ranked list of whitespace* opportunities. Then a single positioning statement you can build your entire launch around, one that only stakes a claim on ground nobody else in your category currently holds.
You’re not paying for a spreadsheet of what your competitors charge. You’re paying for the sentence that tells you what to say that no one else can say.
What You Get
- Competitive landscape review of up to 3 direct competitors, benchmarked side by side
- SWOT analysis identifying what’s true about your position internally and what’s true in the market around you
- Ranked whitespace opportunities, from strongest and least contestable to weakest
- One positioning statement, ready to build your launch messaging, page content, and outreach around
Delivered as a clear, actionable, no-fluff written report. No jargon, no filler, no 40-page deck you’ll never open again.
How It Works
- You tell me about your business, your new offer, and who you think your competitors are
- I research and map the landscape across the dimensions that matter to your potential buyers
- You get a written report with the SWOT, the ranked opportunities, and the positioning statement
Turnaround: about a week from kickoff.
See It In Action
I ran this exact process for a client before she launched a new flagship service. Here’s what came out of it: What a Competitive Analysis Told Us Before We Launched
The short version: the format she wanted to launch wasn’t actually new to her market. But the specific combination of strengths she could bring to it was. Nobody else in her category held all four at once. That became her positioning statement, and it’s what her entire launch campaign was built around.
Investment
$495
Flat rate. Up to 3 competitors. One positioning statement you can actually use.
This offer is available at this rate through Q4 2026.
Is This For You?
This is a fit if:
- You’re launching a new offer, service, or rebrand and haven’t yet asked who else is already selling something like it
- You want to write your marketing copy from evidence, not a guess
- You want a clear, ranked answer to “what makes us different” instead of a vague sense of it
This isn’t the right fit if:
- You need ongoing competitor monitoring or tracking (ask me about that separately)
- You’re comparing more than 3 competitors (let’s talk about a custom scope)
- You already know exactly what makes you different and just need it written up (you might just need copywriting, not research)
FAQ
How is this different from just Googling my competitors myself? You could. Most people do, and end up with a list of bullet points and no idea what to actually do with them. This report gives you a structured analysis and, more importantly, a ranked answer: which opportunities are worth building a launch around, and which ones are the easiest for a competitor to copy the moment you prove they work.
What if I don’t know who my competitors are? That’s fine. Point me toward your market and I’ll identify the right ones to analyze.
Can this turn into more than a report? Yes. Several clients use this as the foundation for a full launch campaign, website copy, or an AI visibility audit afterward. The report is designed to stand alone, but it also sets up whatever comes next.
Do you sign an NDA? Happy to, just ask.
Ready to Find Your Whitespace?
Book a Discovery Call* Whitespace: An unclaimed position in a market, one where no competitor is making a strong claim. Finding it means identifying what you can credibly say that others in your category currently cannot.
* SWOT Analysis: A framework for separating what’s true about a business (Strengths, Weaknesses) from what’s true about the market around it (Opportunities, Threats). It helps confirm which claims a business can credibly make before building marketing around them.