Protecting Older Adults: Beware of AI-Generated Voice Scams

In today’s digital age, technology has brought about incredible advancements that have made our lives easier and more convenient in many ways. However, along with these benefits comes the risk of exploitation and fraud, especially for older adults who may be less familiar with the latest technological developments. One such emerging threat is AI-generated voice scams, which aim to deceive older adults and their families by mimicking the voices of loved ones. In this blog post, we’ll discuss how these scams work and provide tips on how to protect yourself and your loved ones.

Understanding AI-Generated Voice Scams

AI-generated voice scams, also known as voice synthesis scams, utilize artificial intelligence technology to create lifelike imitations of real voices. Scammers use these voice replicas to impersonate relatives, friends, or even financial institutions in phone calls to deceive unsuspecting victims. The goal of these scams is often to trick older adults into providing personal information, such as Social Security numbers, bank account details, or passwords, or to persuade them to transfer money or make fraudulent purchases.

How to Recognize AI-Generated Voice Scams

Detecting AI-generated voice scams can be challenging, as the synthesized voices can sound remarkably similar to real human voices. However, there are several red flags to watch out for:

  1. Unsolicited Calls: Be cautious of unexpected phone calls, especially if the caller claims to be a relative or friend in distress or a representative from a familiar organization requesting sensitive information or urgent action.
  2. Pressure Tactics: Scammers often use high-pressure tactics to elicit a quick response from their victims, such as claiming that immediate action is needed to resolve an urgent issue or to prevent a supposed disaster.
  3. Inconsistencies in Story: Pay attention to inconsistencies or discrepancies in the caller’s story, such as changes in details or unusual requests that seem out of character for the supposed relative or organization.
  4. Verification: Whenever in doubt, verify the caller’s identity by asking questions that only the real person would know the answers to or by contacting the individual or organization directly using a known, trusted phone number.

Tips for Protecting Yourself and Your Loved Ones

To protect yourself and your loved ones from falling victim to AI-generated voice scams, consider the following precautions:

  1. Educate Older Adults: Take the time to educate older adults about the existence of AI-generated voice scams and how to recognize and respond to suspicious phone calls.
  2. Establish Verification Procedures: Establish clear verification procedures for verifying the identity of callers claiming to be relatives or representatives from organizations. Encourage older adults to follow these procedures before providing any personal or financial information over the phone.
  3. Use Caller ID: Take advantage of caller ID features on phones to screen incoming calls and identify unknown numbers. If a call appears suspicious, let it go to voicemail and listen to the message before responding.
  4. Stay Vigilant: Encourage older adults to stay vigilant and trust their instincts. If something feels off or too good to be true, it’s essential to proceed with caution and seek assistance if needed.


AI-generated voice scams pose a significant threat to older adults and their families, as scammers continue to evolve their tactics to deceive unsuspecting victims. By staying informed, remaining vigilant, and following the tips outlined in this blog post, you can help protect yourself and your loved ones from falling victim to these deceptive schemes. Remember, when in doubt, it’s always better to err on the side of caution and verify the caller’s identity before sharing any personal or financial information over the phone.

Top 7 Social Media Tasks to Outsource

Social Media MarketingAre you overwhelmed with the amount of work required to maintain a successful Social Media Marketing Plan?

Don’t worry – you are not alone! Without a strategic implementation plan, and someone to help you execute the plan, your social media efforts aren’t likely to provide the return on investment you are looking for. Here is a list of the top seven social media tasks to outsource:

  1. Social Media Strategy, Planning, Set up
  2. Social Network Research (Finding targeted followers, friends, and a targeted fan base)
  3. Social Media Submission (Informational status updates, events, blog posts, industry trends, etc.)
  4. Social Network Integration (Ex: linking blog to Facebook, LinkedIn & Twitter)
  5. Social Media Monitoring & Measurement (ORM, tracking & analytics)
  6. Social Media Optimization (Keeping your message on track with rick keywords!)
  7. Social Networking Site Adoption (vetting new social networks to determine if they are a “good fit” for your business.)

Have questions? Contact me today for a complimentary consultation, 817-922-9077. 

Choosing Images for Your Messages

Images are a powerful part of your messaging but you need to choose wisely.

Adding pictures to your email newsletter, blog posts, web pages, and even your Facebook posts is a powerful marketing technique. A great photo will help draw people into your article, explain your message, and sometimes even evoke an emotional response. There are three general types of imagery you can use in your marketing 1) Custom or real imagery (best choice), 2) Stock Photography, 3) Clip art (avoid at all costs).overused-stock-art-guy

Stock images are seen everywhere. But are they good to use? Yes and no. We love them because they are readily available, professional-looking, and inexpensive. Unfortunately, the best photos, and the best looking models, tend to be overused. For example, have you met the most amazing man on the planet? I’m sure you have seen his photo…he is a successful tax accountant, business manager, AND a doctor. I call him Mr. Talented. (more…)

Keyword Research

keyword researchMost people rush into creating website content without doing any keyword research. Unfortunately hoping for the best won’t get you ranked on Google. And if you don’t have rank, chances are people won’t find you. Studies show 90% of the time folks searching online will only click on the listings on the first page of Google AND 60% of those click-throughs come from the first three listings! If you want to rank high on Google, it’s critical you know the right keywords for your business and optimize for them.

However, conducting keyword research alone isn’t enough –
You also need to look at what your competitors and the leaders in your industry are doing. The process of analyzing which online marketing tactics the most successful businesses in your industry are employing will save you countless hours of frustration and a lot of money in ineffective marketing.

Sound overwhelming? Don’t let it be. Call me for a free consultation to see how I can help you with your marketing goals. 817-922-9077

Which social media sites are BEST for your business?

Internet-Marketing-Options-Have you ever asked yourself…

  • Which sites are worth investing time in?
  • Should I learn Pinterest? Instagram? Facebook? What about Twitter? 
  • Would it be better to spend more time on LinkedIn?

Time is a precious commodity and you shouldn’t waste it on a social networking site that isn’t a good fit for your industry or business.

Here are five questions to help you evaluate which sites are going to give you the highest return on investment for your time.

  1. Is this a site my potential clients/customers use?
  2. Are my competitors active here?
  3. Does this platform have a sufficient number of users to be worth my time?
  4. Does this platform do something unique? 
  5. Is this platform a good fit for my personality and lifestyle? 

Example #1:

If both your target audience and your competitors are active on LinkedIn then there is probably a good reason why = it works for your industry, therefore it might work for you too.

Example #2:

Just because Pinterest is the hot new “kid on the block” doesn’t mean you have to spend a ton of time there. If you aren’t visually oriented, could care less about pictures, and it isn’t a good match for your business, then take a pass.

The next time someone tells you, “You have to be on [insert social media site du jour here] to be successful!” ask yourself the ROI Top 5, and decide for yourself which sites are going to pay off for you.

12 reasons to love email marketing

Email Marketing ServicesI love email marketing for small business owners, low start-up and maintenance costs, incredibly high return on investment (ROI), and its efficiency. It’s quick, easy to use, conserves time (which always seems to be in short supply) and it gets the message across. Here are my Top 12 Reasons to love email marketing:

  1. Email is a multi-tasker – Once transmitted your messages can be shared, forwarded, answered, printed, or saved.
  2. No middlemen – your message goes directly to your intended recipient. Even busy, powerful people, who won’t ordinarily take or return phone calls will read an email. Plus getting past secretaries, receptionists, and other gatekeepers can be murder.
  3. To the point – Unlike face-to-face or telephone encounters that necessitate time-consuming preliminary “small-talk”, email gets right to the point and encourages brevity.
  4. Clear and precise – You can clearly convey precise information that often gets butchered in telephone messages, such as numbers/formulas, technical terms, URLs, or other links.
  5. Highly targeted – you can laser-focus on potential customers. Unlike print advertising, you can choose who receives your marketing messages.
  6. Ultra cost-effective – the average cost is only .08 cents per email sent without the expense of printing, postage, and design/typesetting fees.
  7. ROI – According to the Direct Mail Association the average ROI is $1 to $46. TV, Radio, Billboards and other forms of traditional marketing can’t even come close to this!
  8. Engagement – Its reply feature encourages recipients to respond with direct questions and comments. While you may not be able to meet with your past, current, and potential clients for coffee each month you can certainly stay in touch via email.
  9. Social Media – It integrates beautifully with Social Media channels. Many email marketing services automatically link to your Facebook and Twitter accounts.
  10. Follow up – Email makes it easy to send short, gentle reminders of your upcoming specials and/or events.
  11. Increased traffic – By linking to content on your website you can drive more traffic to your site.
  12. Photography – A picture is “worth a 1,000 words” and often evokes an emotional response; with email marketing, you can easily add an eye-catching photo to your marketing message.