Here are just some of the awesome tips and tricks I learned at the 2013 DFW Rocks Social Media Conference hosted by Lissa Duty on June 29th & 30th, 2013 in Richardson, TX.
Topic: Pinterest for Business
Speaker: Cynthia Sanchez (She was my favorite speaker of the weekend!)
Tip#3: Visit http://about.pinterest.com/goodies/ to put the Pin it button on your browser’s toolbar. Pinterest prefers tall photos up to 1935 px tall. Bigger is better on Pinterest!
Tip#4: Visit http://business.pinterest.com/ to create a business page on Pinterest.
Topic: Facebook
Speaker: Kate Buck Jr. (OMG – she was AWESOME!!!)
Tip#5: Facebook weights (i.e., values) status updates higher than photos, however more people share photos (70%) so viral reach will be higher. Here are several resources to help you get and edit photos: Photobucket.com (free photos), FotoFlexer.com, PicMonkey.com (editor), Shareasimage.com (Highlight any text to create an image)
Tip #6: Extend your reach by using #hashtags on Facebook! Like in Twitter hashtagged content and be searched and therefore publicly available.
Tip #7: Facebook does not want people to leave there site so if you are posting a blog post from your website don’t use Hootsuite or JetPack’s Publicize plugin to auto post the content. Instead, manually use the auto-post feature within Facebook. Important: and don’t put the URL in the post (Facebook penalizes you for it!). Instead use an awesome graphic and description in the post and put the URL to your site in the comments. (Yes, I know this is going to increase your workload but it’s good Facebook SEO!)
Topic: Blogging
Speaker: Renee Groskreutz (She was super fun!)
Tip#8: Write key-word rich descriptions for each of your categories. Make sure you have at least five blogs in each category.
Tip#9: Looking for inspiration for your blog title? Study magazine article titles!
Topic: Clicks = Sales: Power Sales Tips for a Social World
Speaker: Debbie Mrazek
Tip #10: there is a new term in the world of Sales. It’s called: Social Selling which is the process of using social media to prospect, research, engage, collaborate, network, teach, and close all with the purpose of attaining quota and increasing revenue.
Tip #11: There are three main reasons to use Social Media for sales: 1) Networking 2) Prospecting and 3) Research; but the real fortune is in the FOLLOW-UP!!
Topic: Google+
Speakers: A.J. Wood & Lissa Duty
Tip #1: Only the first 77 characters show in a Google+ search, so make them impactful, not a hard sell. Plus only the updates you have marked as “public” will show in search results.
Tip #2: Unlike Facebook, you can EDIT your posts later. (Super helpful for those of you who like to do your social media after a few drinkypoos!) Also unlike Facebook, you can format your text (bold, italicize, and strikethrough) with the following:
- Put asterisks on either side of your word(s) to bold the text.
- Put and underscore on either side of your word(s) to make them italic
- Put a dash on either side of your word(s) to strike through the text.
Thank you Lissa Duty for organizing the conference. I can’t wait until next year!