HootSuite is a social media management tool that makes it easy distribute targeted messages across multiple social networks from one secure, web-based dashboard. For example, you can post one message to: Facebook, Twitter, and LinkedIn all at once! They also have integration with MySpace, Google+, and Foursquare, plus a suite of social content apps for …
Testimonials are invaluable to getting new business. It shows potential customers that other business owners, just like them, are satisfied with your work. Plus if you date your testimonials it proves longevity and that you have a consistently good track record. Benefits of getting testimonials: You might find a great tagline – a local branding …
Periodically service providers will ask you to write a testimonial for them. Before you groan at the thought of having to write (horrors!), be creative, or come up with something unique, consider this: giving a testimonial is a great way to get free publicity for your business! If you write the testimonial on a service …
If you have read about the benefits of email marketing but you’re not sure where to begin, a good place to start is by answering some fundamental questions about your business, your customers, and your goals, including: Who is your primary target audience? This is typically the same as for your business, but don’t forget …
I love email marketing for small business owners, low start-up and maintenance costs, incredibly high return on investment (ROI), and its efficiency. It’s quick, easy to use, conserves time (which always seems to be in short supply) and it gets the message across. Here are my Top 12 Reasons to love email marketing: Email is …
The following is an email I received from a small business owner who sends a monthly email marketing newsletter: Paula,Thank you for the information about the CAN-SPAM act. I had one person spam my email newsletter last month and one this month. I was so freaked out, because all the people on my list were …
The best way to keep from being labeled a “SPAMMER” is to know the legal requirement of the CAN-SPAM Act and to stay in compliance. History and Penalties: CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. It is federal legislation signed into law by the 2nd Pres. Bush and describes the legal …