This is a fun little book and a quick (think 1-2 day) read, best described as a high-level overview, written by a large email marketing firm. The book describes how to create high-impact, low-cost Email marketing campaigns.
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment.
If you are new to email marketing this is a good starter book. However, if you are an experienced or advanced marketer I might recommend a book more targeted to your needs. Call me if you are looking for a recommendation…I have several books on the topic and are willing to share if you are in Tarrant County.
